February 27

[Green Connection #30] Hacking the Apocalypse, Sinker Wood, and Double Access to Green Interiors Day




JULY 8TH TO 12TH, 2024


JULY 8TH TO 12TH, 2024


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The Fascinating World of Sinker Wood: Underwater Treasures Now Within Our Reach

Hello Green Hero!

We are incredibly excited to share with you a discovery that is changing the way we look at wood and its use in our projects. This is the wood sinker, an underwater treasure that is surfacing and bringing with it stories from centuries past.

Imagine wooden trunks that have been lost over the centuries while being transported by rivers. Now, thanks to cutting-edge technology and the efforts of specialized divers, these logs are being recovered from the depths and reused.

These woods, known as sinker, They passed hundreds of years underwater, protected from the decomposition process by the aquatic environment.

The most incredible thing is that, when rescued, these woods reveal unique colors and textures – a true transformation through time and water. Each piece rescued is a time capsule, bringing with it the story of a bygone era, with patterns and tones that are simply impossible to replicate.

By incorporating thewood sinker in furniture, flooring and artwork, you are not just choosing a building material; you areadding a piece of history to your project. And this is where beauty meets sustainability.

Instead of cutting down new trees, this recovery process gives new life to wood that has already been lost, allowing it to tell its own story.

Ivete Sangalo Inspires us to “Destroy the Apocalypse” with Sustainability

During the last Carnival, a phrase by Ivete Sangalo caught our attention and kept echoing in our minds: the idea of “destroy the apocalypse”. At first glance, it may seem like just a fun expression typical of the festivities, but, thinking about it, it has everything to do with our mission here at UGREEN.

We believe that “hacking the apocalypse” is a powerful metaphor for the active action against the environmental crisis that we face. It’s about taking concrete steps to protect our planet and ensure a sustainable future for generations to come.

How can we, then, “hack the apocalypse” in practice? The answer lies in the conscious choice of the materials we use daily. Here are some tips we shared:

  • Focus on products with reliable certifications, like the FSC for wood and Green Guard for low-emission products.
  • Prioritize renewable materials like bamboo and recycled, such as recycled metal, reducing demand for virgin resources.
  • Select products from low VOC emissions to improve indoor air quality and avoid materials that contain toxic substances.
  • Choose materials durable and that require little maintenance, products that are easy to clean, and without aggressive chemicals.
  • Support suppliers that seek to reduce the impact of transport and that have ethical work practices.

Each conscious choice brings us closer to a more sustainable world, where we “destroy the apocalypse” not with fear, but with hope and action.

Maximize Your Green Interiors Day Experience with Double Access and Exclusive Coverage!

We are excited to share some incredible news for all of you who are planning to participate in the Green Interiors Day, both in São Paulo and Milan.

We know how important it is to be up to date with the latest trends and innovations in sustainable interiors, and we’re here to make sure you gain as much knowledge as possible!

Double Access to Events

Firstly, we are pleased to announce a unique opportunity: by purchasing access to one of the events, São Paulo or Milan, you automatically gain access to the other person’s recordings! This means that no matter what city you are in, you won’t lose anything.

Of Jacques Chevrant-Breton from Revalu to Phanos from 2050 Materials, from Milena Cvijanovich from NomadEssence in Milan to Caio Martins and Athiê Wohnrath in São Paulo, you will have the chance to absorb knowledge from some of the top experts that will present the future in the area of ​​sustainable interiors.

Multilingual Subtitles

To ensure everyone can make the most of it, we will make subtitles in English, Portuguese, and other languages, facilitating understanding and expanding our global reach. We want everyone to have the opportunity to deeply understand the global innovations in sustainable interiors, regardless of location or language.

Click here to purchase tickets for Green Interiors Day in São Paulo

Click here to buy tickets for Green Interiors Day in Milan

Exclusive Fair Coverage

And to make everything even more special, we will offer exclusive coverage of two of the biggest events in the sector: the Expo Revestir and the Furniture Expo. For those who purchase tickets for Green Interiors Day events, we have prepared VIP content directly from these fairs, bringing the latest news and trends directly to you.

This is an unmissable chance to dive deep into the world of sustainable interiors, going far beyond events and having a complete view of the innovations that are shaping the future. However, this offer will only be restricted to lot 2, so get your ticket as soon as possible to avoid missing out.

Have a great Wednesday!

Filipe Boni


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