December 27

Sustainable capitalism – Can it Coexist?




A modern-day question that frequently comes up during the mentorship sessions at UGREEN is:

Sustainable Capitalism: can it really exist? 

First, let’s clarify those terms a bit.

Capitalism: is an economic system based on a free market, private ownership of businesses, and the pursuit of profit. 

Sustainability is the ability to meet the needs of the present without compromising the ability of future generations to meet their own needs. 

Having that in mind, we frequently face this question knowing the answer, sustainable capitalism can coexist, but achieving sustainability requires significant changes to how our daily lives and capitalism currently operate. To achieve sustainability, we must shift to a model of economic growth based on the principles of resource efficiency, waste reduction, and the protection of the environment.

There are a few ways that sustainable capitalism can coexist:

  1. Eco-capitalism: This approach suggests that businesses can profit by investing in environmentally friendly technologies and practices, such as renewable energy or ecologically responsible production methods. This approach is based on the idea that businesses can be profitable and sustainable.
  2. Sustainable development: This approach balances economic, social, and environmental goals. It seeks economic growth while addressing social and ecological issues like poverty, inequality, and climate change.
  3. Regulation and incentives: Governments can promote sustainability by implementing rules and incentives that encourage businesses to adopt sustainable practices. For example, governments can impose carbon taxes or provide subsidies for renewable energy.

How far are we from achieving a sustainable way of consuming?

It is difficult to determine how close or far the world is from achieving new sustainable capitalism, as it depends on various factors, including the level of commitment and action taken by governments, businesses, and other stakeholders.

There have been some efforts to promote sustainable capitalism, such as the growing trend of socially responsible investing and the adoption of sustainable development goals by governments and businesses. However, there is still a long way to go in fully integrating sustainability into capitalism and achieving the necessary level of global action to address environmental and social challenges.

Several challenges need to be overcome to move towards a new sustainable capitalism. These include shifting away from fossil fuels and towards renewable energy, reducing greenhouse gas emissions, and addressing inequality and social justice issues.

While there have been some positive developments toward sustainable capitalism, there is still much work to be done to fully integrate sustainability into the global economic system and address the pressing environmental and social challenges facing the world.

What are the steps to make sustainable capitalism properly happen?

Several steps can be taken to create an eco-capitalism system:

  1. Encourage sustainable business practices: Businesses can adopt sustainable practices to reduce costs and increase efficiency. Governments can use regulations and incentives to encourage businesses to adopt sustainable practices, such as carbon pricing or renewable energy subsidies.
  2. Promote sustainable consumption: Consumers can use their purchasing power to support businesses that prioritize sustainability. Governments can also use taxes and subsidies to encourage sustainable consumption, such as through tax breaks for electric vehicles or higher taxes on products with a significant environmental impact.
  3. Invest in sustainable infrastructure: Governments can invest in infrastructure that promotes sustainability, such as public transportation and renewable energy sources.
  4. Encourage sustainable finance: Financial institutions can support sustainable businesses and projects through investments and loans. Governments can also use financial instruments, such as green bonds, to finance sustainable projects.
  5. Promote sustainable governance: Governments can adopt policies and regulations that promote sustainability through environmental protection laws and sustainable development goals.
  6. Foster collaboration and partnerships: Governments, businesses, and other stakeholders can work together to promote sustainability through partnerships and alliances.

Creating a sustainable capitalist system requires combining business, consumer, and government efforts. These three key stakeholders form what is called the mighty wheel of change. Getting all three stakeholders involved simultaneously is the only way to accelerate our transition.

What is the relationship between ESG and sustainable capitalism?

Environmental, social, and governance (ESG) factors are non-financial metrics used to evaluate the sustainability and ethical impact of an investment in a company or business. These factors are considered important indicators of a company’s long-term financial performance and stability.

  • Environmental factors refer to a company’s environmental impact, including its greenhouse gas emissions, energy use, and waste management practices.
  • Social factors refer to a company’s impact on society, including its treatment of employees, customers, and other stakeholders, as well as its involvement in the local community and its social policies.
  • Governance factors refer to a company’s leadership, management, and corporate governance practices, including its transparency, accountability, and responsibility.

In this context, ESG factors can be seen as tools for measuring and evaluating a company’s or business’s sustainability and ethical impact. Sustainable capitalism uses these factors to guide business and investment decision-making to create a more sustainable and equitable economy.

This can involve socially responsible investing, which aims to invest in companies with firm ESG profiles or implement sustainable business practices that consider the long-term impacts on the environment and society.



Do ESG reports influence the creation of more sustainable capitalism? 

Environmental, social, and governance (ESG) factors can play a role in the development and adoption of sustainable capitalism. ESG refers to the non-financial performance indicators used to evaluate the sustainability and societal impact of a company or investment. These indicators include a company’s environmental impact, its treatment of employees and other stakeholders, and its governance practices.

Investors and financial institutions are increasingly considering ESG factors when making investment decisions, as these factors can impact a company’s long-term financial performance. This trend has been driven partly by increasing awareness of business practices’ environmental and social impacts and recognizing that these impacts can have economic consequences.

By considering ESG factors, investors and financial institutions can help promote sustainable capitalism by supporting businesses and investments that align with sustainable development goals and prioritize sustainability. This can, in turn, encourage firms to adopt more sustainable practices and contribute to developing a more sustainable global economy.

However, with the urge to meet some of these ESG requirements and conquer more investors, some businesses have just taken the short route and are using greenwashing to look like they are operating in this new sustainable capitalism.

Sustainable capitalism vs. Greenwashing

The danger of eco-capitalism and greenwashing being mixed up is that it can lead to confusion and skepticism about the sincerity and effectiveness of efforts to promote sustainable development.

Sustainable capitalism is an economic system that integrates sustainability into the traditional capitalist model to maximize profits while minimizing negative environmental and social impacts. Greenwashing, on the other hand, refers to using marketing and PR tactics to present a company or product as more environmentally friendly than it is without making significant changes to reduce its environmental impact.

Suppose sustainable capitalism and greenwashing are mixed up. In that case, it can create the impression that companies and organizations are only pretending to prioritize sustainability rather than genuinely reducing their environmental and social impacts. This can undermine efforts to promote sustainable development and discourage consumers and investors from supporting sustainable businesses and practices.

It is essential to differentiate between genuine efforts to promote sustainability and greenwashing to ensure practical and transparent steps to promote sustainable development. This can be done through third-party certification, independent verification of sustainability claims, and efforts to increase transparency and accountability in business practices.

If you don’t want to get caught up in greenwashing practices, contact UGREEN’s specialized team to help you find the best practices and solutions for your business regarding sustainability.

How can UGREEN help me start my ESG Reporting and make my company enter appropriately in the world of sustainable capitalism?

To start your ESG Reporting with UGREEN, you will need to follow these steps:

  1. Contact UGREEN: The first step is to get in touch with UGREEN to discuss your interest in ESG Reporting. You can do this by scheduling an appointment here.
  2. Schedule an assessment: Once you have contacted UGREEN, they will assess your business information to determine its current compliance or lack of with the ESG reporting requirements. This assessment will involve reviewing your business and operations information and later interviewing your managers for data and evaluation of your business performance.
  3. Develop a plan: Based on the assessment results, UGREEN will work with you to develop a plan to improve your business compliance with the standards. This plan will outline the specific actions that need to be taken to meet the requirements, including any physical changes to the business or operational policies and procedures that need to be implemented.
  4. Implement the plan: With the help of UGREEN, you will need to implement the goal to improve your business compliance with the standards. This will involve making necessary physical changes to the working environment and implementing new policies and procedures as outlined in the plan.
  5. Verification and certification: Once you have implemented the necessary improvements, UGREEN will conduct a verification assessment to confirm that your business meets the standards. If it meets the criteria, ugreen.io will submit the documentation to the program for public reporting.

Working with UGREEN allows you to receive expert guidance and support throughout the ESG reporting process.

I hope you enjoyed this article about sustainable capitalism!

If you need guidance in the Portuguese language, click here.




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