February 13

[Green Connection #19] Pantone’s Color of the Year, Revalu at Green Interiors Day, and Opportunities




JULY 8TH TO 12TH, 2024


JULY 8TH TO 12TH, 2024


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The Art and Science Behind Pantone’s Color of the Year: A Journey of Discovery

As the seasons change and the end of the year approaches, an announcement is eagerly anticipated in various industries, from design to fashion and beyond. It’s the unveiling of Pantone’s Color of the Year, a moment that sets trends, influences collections, and inspires creativity worldwide. But have you ever wondered how this color is chosen and what magic lies behind this process?

The Pantone Color Institute, a global authority on colors, embarks on an annual deep research and analysis journey to select the Color of the Year. This process is a true fusion of art and science, combining keen observation of cultural trends with meticulous analysis of emerging influences in various fields.

A Color Odyssey

The selection of the Color of the Year begins with a careful look at the world around us. Pantone Color Institute experts scour the planet for new color influences. This may include studying new expressions of art and design, movie releases, emerging technologies, innovative materials, and even sporting events that capture global attention. Fashion, with its constant reinventions and experimentations, is undoubtedly one of the richest fields for clues to future color trends.

Echoing the Zeitgeist

More than a simple trend forecast, Pantone’s Color of the Year is a reflection of the global zeitgeist. It’s a colorful response to the emotions, attitudes, and events shaping our world. Therefore, the choice goes beyond aesthetic beauty; it carries emotional and psychological weight, seeking to echo a cultural mood or common aspirations at a given moment.

Sustainability in the Color Palette

In recent years, sustainability has emerged as a central theme across all industries, including how colors are perceived and used. Although Pantone does not specify sustainability as a direct criterion for the selection of the Color of the Year, the environmental and social impact of color trends certainly forms part of the broader cultural dialogue. Colors that evoke nature and promote a connection with the environment have gained prominence, reflecting a growing desire for harmony and sustainability.

An Invitation to Inspiration

The unveiling of Pantone’s Color of the Year is more than an announcement moment; it’s an invitation to innovation and creativity. It significantly influences the fashion industry, interior design, product packaging, and more, serving as a source of inspiration and a direction for brands and creatives worldwide.

As we await the next Color of the Year, it’s fascinating to ponder the stories, journeys, and analyses that will lead to its selection. One thing is for certain: Pantone’s choice will continue to be a mirror of our time, capturing the essence of our era in a single hue.

Revalu At Green Interiors Day Milan

We are at an exciting moment in our journey towards sustainability, and it is with immense pleasure that we announce a new and brilliant addition to our Green Interiors Day event: Revalu! This news fills our hearts with joy and anticipation.

Revalu, an innovative leader in the field of sustainability, is revolutionizing how we understand material transparency in construction. They offer architects accessible tools to analyze sustainable materials, facilitating more conscious and responsible decisions. We even made a video demonstrating the platform’s potentials that you can watch here.

With each new speaker invitation, a flutter of nerves: the hope that everything goes as planned. But with Revalu, our concern quickly turned into enthusiasm.

Jacques Chevrant-Breton, the charismatic Australian who attended us, is not only incredibly pleasant but also a true sustainability enthusiast. We are confident that his presence will be a highlight of the event, bringing a unique perspective on the future of interior materials.

Our agenda is packed with inspiring speakers for the São Paulo and Milan events, and the inclusion of Revalu only reinforces the value and richness of the discussions we will have. We are gradually revealing our special guests – a strategy to keep anticipation high and ensure that each announcement is a pleasant surprise.

For those wishing to join us on this enriching journey, there is still a chance to take advantage of the promotional value of lot 2. Register now and secure your place at one of the most anticipated events of the year.

Get ready to be inspired, educated, and motivated. Come discover what the future holds for sustainable design and how we can make a difference together.

The São Paulo and Milan events are waiting for you, each with its own series of news and extraordinary speakers. Stay tuned for more announcements in the coming days – we have many surprises prepared for you!

Creating Opportunities: The Art of Nurturing a Successful Ecosystem

In a world that seems to spin faster and faster, many of us find ourselves in an incessant search for opportunities. It’s a race that seems to never end, where the focus is on how we can advance, reach the next rung, or simply, stay afloat. But amidst this pursuit, a powerful insight emerges: what if we’re approaching this search for opportunities the wrong way?

The reality is that we often focus too much on ourselves, on our own needs and desires, without considering the immense value in creating opportunities for others. This does not mean we should not seek our own growth or advancement, but rather that there’s a more valuable currency than we often realize: the power to generate opportunities.

Offering our workforce is certainly valuable, but in a saturated market, this becomes just another offer among many. The real differentiator, then, is not just seeking opportunities, but being a creator of them. By positioning ourselves as opportunity generators, we not only open doors for others but also create an ecosystem in our favor, an orbit of possibilities and enriching connections.

Let’s think of human connection systems as an intricate web where each interaction point has the potential to generate something new, something bigger.

By positioning ourselves as an active node in this system, that not only receives but also contributes, we expand our influence and our impact. It’s an invitation to go beyond the traditional contribution of the workforce and think: “What else can I offer? How can I be a source of opportunities for others?”

This insight is particularly valuable in the context of sustainable buildings and the sustainability market. In this field, getting involved can be a challenge, especially when construction companies and large businesses already have their partners and processes established. Innovation, although desirable, carries risks and uncertainties, making changes a delicate proposition.

However, by adopting a mindset focused on creating opportunities, we can start to break down these barriers. This doesn’t mean ignoring the risks or the complexities inherent in large organizations, but recognizing that creating added value – something beyond the conventional – could be the key to opening new doors.

By becoming opportunity generators, we cultivate an environment where relationships are not merely transactional, but transformational. It’s a space where the risk of trying to reach grade 9, instead of settling for grade 8, is mitigated by the strength of a community that supports and uplifts each other.

The lesson here is clear: by looking beyond our own needs and positioning ourselves as opportunity creators for others, we not only enrich the fabric of our community but also uncover new avenues of growth and personal fulfillment.

It’s an invitation to think broadly, act generously, and in the process, transform the way we navigate the world of opportunities.

Have a great Tuesday,

Filipe Boni

Founder, UGREEN


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