January 24

Green Connection #5: Innovative Bricks, Special Event, and Customer Acquisition




JULY 8TH TO 12TH, 2024


JULY 8TH TO 12TH, 2024


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Hello, Filipe!

Recently, we shared on our Instagram a piece of news generating a lot of excitement in sustainable construction.

Today, we will delve deeper into this innovation that promises to change how we deal with noise pollution in cities.

Joe Krcma and the Revolution of Ceramic Bricks

In his latest research project, Joe Krcma has brought a surprising innovation that directly impacts the urban environment: ceramic bricks that incorporate the ancient technique of Helmholtz resonators.

These bricks are not ordinary; they have a unique design that allows them to absorb specific sound frequencies, converting them into heat through resonance.

The science behind these bricks is genuinely fascinating. Each brick is designed with a cavity and a neck that are meticulously calculated to target different sound frequencies.

This makes the bricks adjustable to various tones, allowing them to be used in various urban situations.

Kirma’s idea is that, by integrating these bricks into city structures, we can create highly effective sound barriers, absorbing everyday noises in urban environments, especially those from heavy traffic.

This innovation will undoubtedly be celebrated and shared if you believe in a future with less noise pollution and more harmony in cities!

Green Interiors Day: Online Event Tomorrow with Special Announcements

I have a super special announcement for you: this Friday, at 9:30, I will conduct a must-attend live event.

It will be a unique opportunity to learn firsthand about Green Interiors Day in São Paulo and Milan.

It will be a bilingual event. We start in English at 12 PM UTC and Portuguese at 12:30 PM UTC.

Click here to add the event to your calendar.

During this event, I will reveal the full schedule of the event and all the special moments we are preparing.

In addition, I will talk about the exclusive bonuses of the first batch – which are worth more than the ticket itself!

This is the perfect chance for you to delve into the event’s details and understand all the professional growth opportunities it offers. The meeting will be quick, direct, and full of valuable information.

Planting to Reap: The Story Behind the Casa Guararapes Project

In a recent interview for a prestigious Brazilian newspaper, I talked about one of our most innovative projects: Casa Guararapes.

This project, which has become a landmark in our portfolio, stands out for its innovative approach to civil construction, with more than two thousand simulations involving variables such as land orientation, glass proportions for facades, types of shading, and properties of various materials.

The result was a success that is now widely recognized in the sector. But do you want to know how the project started?

During this interview, I remembered an e-book I wrote in 2016 about sustainability in construction. This material was crucial for the company to find us and start a relationship with us, eventually leading to Casa Guararapes’s development.

This experience reinforced for me the importance of systematization and good relationships.

For you, I want to highlight a valuable lesson: systematization can be a catalyst for achieving remarkable results. The e-book, carefully prepared and made available on the internet, was the key to opening this door of opportunities, as well as others that have already opened and others that will still open.

Often, we all create exceptional works, but without a system to support them, they can get lost in the ether.

Thus, I encourage you to think about how you can systematize your work, whether it’s a project, an idea, or knowledge. This practice ensures that your effort is recognized and valued and opens paths for future opportunities.

Discover the UGREEN Solutions Suitable for You

Did you know that UGREEN has an incredible reach in catalyzing sustainability in more than 188 countries? People are often unaware of the full spectrum of solutions we can offer.

With this in mind, we’ve created a unique tool to help you find exactly what you need.

Introducing our new Interactive Form! If you are an architect or interior designer or looking for a project or consultancy from UGREEN, we have something tailor-made for you.

Filling out the quiz is quick and easy, and best of all, it leads you directly to solutions that can transform your ideas and projects.

Click Here To Fill Out The Interactive Form

Our goal is to facilitate access to the information and resources you need to boost your journey in sustainability.

Don’t miss this opportunity! Fill out the form right now and discover how UGREEN can help you achieve your sustainability goals efficiently and innovatively.

Have a great Wednesday,

Filipe Boni
Founder of UGREEN


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